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BUS 448 Financial Statement Analysis Class Guide

The Basics of Your LinkedIn Page

To create a LinkedIn page, it is recommended to focus on these aspects:

  • Photo: Wear a nice shirt and take a photo in front of a neutral background.
    • According to LinkedIn, profiles that include a photo get on average 14x more views!
  • Summary: Give a brief introduction to yourself—where have you been and where would you like to go?
    • Tip from LinkedIn: don't cut corners on the summary. Tell a story about who you are!
  • Experience:
    • List the jobs that you have held.
    • Add volunteer experience as well (under the volunteer experience section).
    • Mention what you did at each job and try to focus on your major accomplishments, especially those that are related to your desired field.
  • Education: List your college schooling including your major and years of study—high school information is not recommended.
    • LinkedIn recommends that you include your GPA only if it's 3.3 or above.
  • Networking: Use the connect tool liberally! This will make sure that you get the most out of using LinkedIn.

Selecting the Right Language for Your Profile

To make yourself more discoverable, make sure you use relevant keywords related to the kinds of jobs you're interested in. It's especially helpful to take some time to browse job listings to see what kinds of words are used often in job listings for roles you might like.

To browse job listings, visit Handshake.

Example keywords you might like to use include:

  • forecasting
  • budgeting
  • statistical analysis
  • detail-oriented