HRM 540 HR Analytics Class Guide

When you find a web source, you want to make sure that you it is a good one to use. I can tell you right off the bat you won't want to cite Joe Shmoe's blog or Wikipedia for this class. Try looking for websites like professional HR organizations or government organizations. Need help finding good sources. See the Searching for Credible Web Sources page.

Developed by information professional Mike Caulfield, the four moves of SIFT will help you to look at a news source with a slightly more critical eye. It will keep you from falling into the trap of believing misinformation.

The steps of SIFT, are really quite simple:

STOP

This first step might seem a little ridiculous, but it is the most important one. When you come across a source that includes a new piece of information, STOP and consider the following things:

• First, what is the source of the information—do you know and trust the website or the person who produced the information? If you don't know the source, use the other moves to get a better idea of what you're looking at.
• Second, it can be really easy to fall into a rabbit hole once you start fact-checking a resource. Don't allow yourself to get lost in a cycle of clicking to fact-check a claim. Make sure to STOP and remind yourself of what your initial goal was and whether you have used the right amount of depth for your initial purpose.

 

Investigate the Source

The key idea here is to know where the information is coming from before you read it, so that you can have a better idea of the spin a resource might have.

Consider the following two sources:

https://asthma.com AND https://www.nhlbi.nih.gov/health-topics/asthma 

Both websites look like they provide a wealth of information, but stop and take the time to investigate the source of the information. Always take the time to look at the About page and find the true source of information.

When you look into the source of information for the second URL, you find that the information is published by the National Heart, Lung, and Blood Institute, which is a division of the National Institute of Health. If you go to the About page for the NIH, you learn that it is "a part of the U.S. Department of Health and Human Services, is the nation’s medical research agency — making important discoveries that improve health and save lives." It's safe to say that information about asthma from the NHLBI is likely to be accurate and with the aim of bettering the health of the people of the United States.

If you take the time to look into the publisher of asthma.com, you'll find that it is actually funded and developed by GSK. If you look into GSK, you'll find that they are a pharmaceutical company that (surprise, surprise) sells inhalers. You can be sure that the information provided about the treatment of asthma will be skewed to increase their sales of inhalers and other asthma medications.

 

Find Better Coverage

When an article reaches you, you might care more about the claim that the article is making than the particular article that you are looking at, and you'll want to figure out if what they say is true or false. Another thing you'll want to know: is this claim the subject of a lot of disagreement, or is there a consensus about the topic? 

If you find a claim from a source that isn't trusted, your best bet is to find a better, more trusted source to see what they say about this topic.

To find better coverage doesn't mean to find the best source, it means to find other sources: find sources that are more trusted, more in-depth, and more varied.

To do this quickly, try a popular technique with fact-checkers called lateral searching. Lateral searching means to read about the topic from a number of different sources. This does not mean that you should read 100 different accounts of the same claim. Instead, you should skim through and open several tabs from different sources.

When I am fact checking a claim, I normally use Google and CTRL + Click on a number of sources, so that I can skim through all of them to get better coverage of a topic.

 

Trace Claims, Quotes, and Media to the Original Context

This is the big one! The internet often will include a statement that has been completely stripped of its context. As a result, it might seem to imply something completely different from what actually occurred. For example, there might be a perfectly reasonable speech given by a politician, but a certain line that may seem unsavory has been divorced from the rest of the content and uploaded to YouTube. This would imply something completely different from what was actually said, because it has been taken out of context.

This is especially important when you're looking at an article that seems to make an outrageous claim or has a clickbait-y headline. Try to find the original reporting, research, or photo where it is available on the web. You'll find that a lot of articles actually are simply distilled reports made by other publishers.

If you've enjoyed learning about SIFT, and would like to know more, feel free to view this three-hour minicourse developed by the creator of SIFT, Mike Caulfield.

• Look at how you feel
  • Does the article illicit an emotional response from you? Does it play on your biases? Does it sound too outrageous? 
• Look at the URL
  • A lot of sites whose goals are to misinform use URLs that are very close to legitimate organizations, like abcnew.com.co. The ".co" is an indication that the site is not affiliated with ABC News. Other examples would be Bloomberg.ma, which is meant to imitate Bloomberg.com. Along with the almost identical URL, these sites will also use similar colors, logos, and other branding to masquerade as the website for mainstream media sources.
• Look at the headline
  • Is the information in the headline consistent with the rest of the story? Or it is more sensational than what the body of the article presents?
• Look at the other stories on the site
  • Some fake sites go to great lengths to appear real. Do the other links on the site go where you'd expect them to go? Is the site filled with other wild/outrageous stories?
• Look at the sources
  • Does the article rely on only one source, or does it never state the source of the information? Do they only quote from one person? 
• Look at both sides
  • Does the article cover both sides of the argument or at least try to get comment from multiple stakeholders related to the topic?
• Look for Typos
  • Does the site have a lot of grammatical or spelling errors. Is the formatting of the article inconsistent?
• Look for the Evidence
  • Does the article make accusations but does not offer any information to support or disprove them?

In the past, you may have been taught that a website's domain can be an easy way to evaluate a source, but in reality it does little to shed light onto the reliability and usefulness of a source. 

• .com websites typically reflect commercial organizations, which can vary from Amazon.com to nytimes.com (New York Times). 
• .org websites, in the past, reflected non-profit organizations. But now anyone can sign up for a .org domain, no matter their status or mission.
• .edu websites are educational institutions, but anyone within that institution can create a webpage on that site, whether or not they are an expert.
• .net sites were originally for entities related to network technologies, but now anyone can register for a .net address
• .gov sites indicate federal government sites in the United States. In the case of data and statistics be sure that you are reviewing the most recent material, as they often provide many years of statistics and data at one time.

Domains can give you clues to the purpose or the author of a site, but you still need complete the entire evaluation process. The domains are not a shortcut.